
Images: Hillary Clinton, Donald Trump | Instagram
By Dan Patterson | October 13, 2016, 10:50 AM PST
The 2016 election has sparked the most mobile, connected campaigns in history. Both campaigns use social media vociferously, and how each campaign uses the social web is a reflection of the campaign's personality and strategic style. Trump fires multimedia missives about an assortment of topics, while the Clinton campaign creates vertical social media tailored to specific networks with careful precision.
This year has also arguably been the most photographed election in history. Technologically, the 2008 and 2012 campaigns were defined by the emergence of social media, primarily Facebook and Twitter. In 2016, for both presidential campaigns, Instagram is an indispensable tool.
And for good reason: the social network acquired in 2012 for $1 billion in 2012 by Facebook is growing rapidly. As of June 2016, Instagram had over 500 million monthly active users, 100 million more active monthly users than September, 2015. This puts the company ahead of prominent social networks like Twitter, 320 million monthly users, and LinkedIn, 100 million monthly users. Facebook has approximately 1.57 billion monthly users.
Instagram recently improved its brand management and advertising brands. In September the company announced it had half a million advertisers, double what it had six months ago. An additional 1.5 million profiles had been converted to brands pages, giving companies access to
