The Pixel smartphone is rivalling the iPhone in terms of pricing, but Google is also going for Apple like profit margins according to reports by Bloomberg and CNET. The reports are based on findings of IHS Markit, a leading company dealing in analytics, expertise and information.
IHS Markit has found out the detailed bill of materials for the iPhone 7, and not yet the iPhone 7 Plus. The bill of materials for the Google Pixel XL is comparable to that of the iPhone 7 Plus or the Samsung Galaxy S7 Edge.
Exploded Apple iPhone 7 view. Source: IHS Markit.
Exploded Apple iPhone 7 view. Source: IHS Markit.
Andrew Rassweiler, senior director of cost benchmarking services for IHS Markit says “Total BOM costs for the Google Pixel XL are, not surprisingly, in line with those of other competitors, because the supply base and specs are very similar from