MediaTek is known for making chipsets for smartphones, connectivity, home entertainment and IoT devices. The company has today announced its new plan to foray into the automotive industry in the beginning of Q1 2017.
According to the company, the market for connected and autonomous vehicles is growing rapidly and there is need for advanced technologies that offer a blend of power-efficiency, processing power and affordability. MediaTek believes that with its technology expertise in chipset design. It positions the company well to bring innovative multimedia, connectivity and sensor solutions to the automotive industry.
MediaTek solutions for automobile manufacturers will cover four key areas, including:
  • Advanced Driver Assistance Systems (Vision-based ADAS): Reimagined from the ground up, MediaTek’s ADAS system will feature cutting-edge, decentralised Vision Processing Unit (VPU) solutions to optimally handle large amounts of real-time visual streaming data. MediaTek employs Machine Learning to increase the accuracy and speed of detection, recognition and tracking, making it more comparable to human decision-making performance.
  • Precision Millimeter Wave (mmWave) Radar: MediaTek is drawing on its technology expertise and heritage in high frequency RF and connectivity, bringing the automotive industry mmWave radar solutions that use higher frequencies to gain better object resolution and more precise detection. Residing in the high frequency band, mmWave radar can recognise targets more accurately and is more resistant to fog, rain, snow and other weather conditions than current types of radar.
  • Superior In-Vehicle Infotainment: MediaTek has developed powerful 2D and 3D processing technologies to ensure its application processors perform at the highest levels of efficiency and speed. MediaTek in-car entertainment solutions offer a high level of integration of navigational and multimedia features and connectivity options.
  • Enhanced Telematics: MediaTek Telematics is a robust solution to handle a variety of high-bandwidth information transfers and can support a wide variety of connectivity standards (Cellular 4G/3G/2G, Wi-Fi, BT/BLE ) and map-based applications. MediaTek Telematics offerings align with the company’s core strengths: power-efficiency, highly integrated system-in-packages, broad networking and connectivity support.
“The demands of connected and autonomous vehicles require a unique portfolio of technologies. MediaTek’s core competencies create a natural progression for us to design for the future of driving,” said JC Hsu, Corporate Vice President and General Manager of the New Business Department Business Unit at MediaTek.
“We have a strong technology portfolio generated from $10 billion in research and development investment over the past 12 years from modem and RF advancements, computing technologies and connectivity to intelligent algorithms. We are developing semiconductor solutions to make an impact in the automotive industry and are focused on core areas of in-vehicle Infotainment, Telematics and safety ADAS to further the evolution toward autonomous driving. The complicated systems of tomorrow’s high-tech cars will require a high degree of integration, innovative power management and improved functionality to support both the highest level of safety demands and driving experiences consumers need. MediaTek will bring one integrated package of semiconductors to the market – a holistic solution that is now lacking in the auto industry.”