By Conner Forrest | November 1, 2016, 11:01 AM PST
The White House recently came up with a transition strategy for presidential social media accounts and other properties. Here's what your business can learn.
As President Obama prepares to leave the Oval Office in 2017, part of his transition strategy will include handing over the ownership of social media accounts and certain websites. On Monday, the White House released a blog post detailing that digital transition, and there are a few best practices that enterprises can glean from it.
As noted by the post, Obama is the first president to leverage various social media platforms, securing the handle @POTUS on Twitter, and engaging with online video through Facebook and YouTube as well. These accounts, as well as new platforms like We The People that debuted during Obama's tenure, are just some of the assets that will come under the new president when he or she takes office.
"This digital infrastructure is an asset not just for the next president but
