Chinese smartphone maker Vivo is looking at capturing a 10 percent market share in India by next year. It aims to increase its local manufacturing capability and will also start selling phones via e-commerce platforms according to a report in the Economic Times.
Vivo is planning to come up with an online strategy which will not conflict with its offline channels. The company plans to use its marketing budget of around Rs 300-400 crore for this.
Speaking to ET, Vivo’s India head Kent Cheng said that Vivo had a 2-3 percent share in January which is now increased to 5-6 percent by volume and 7 percent by value. “We have set internal target of 10 percent by next year, which may include some share from online sales,” said Cheng.
According to analysts, Vivo has good presence in the