Volvo owner Geely launched a new car brand called Lynk & Co. The first car by this new brand is called the 01, and it totally re-imagines what a car should be. The car company is not centered around getting users to buy cars.
Instead, there are various payment models. You can subscribe to a car, and the company takes care of the insurance, service and maintenance for a monthly fee. You can hire a car, or rent yours out when not in use. You can lease a car or even just buy the car, if you really want to.
The technology for implementing these features have been available for some time. However, Lynk & Co is the first company to go ahead and implement it in a car. The intent is to break the expensive cycle of