Google's brand new flagship Pixel phone is trying to nudge Apple's iPhone 7 off its pedestal. Nevermind the consumer realm: Is Apple's mobile enterprise supremacy really at risk?
Yesterday's Pixel phone announcement by Google has people all over the tech industry talking. Is it an iPhone killer? Will it finally help Google earn a spot in the enterprise? For some it might seem like a competitor, but there are serious limitations that will prevent it from really making a dent in Apple's armor.
To understand why the Pixel isn't the new enterprise golden child we only need to consider what the businesses truly want in a mobile device. Unfortunately for Google it's not all great cameras, bright blues, and headphone jacks.
What the enterprise wants
To be fair, there are some features of the Google Pixel that will make it a good choice for businesses—but those perks aren't enough to take the spotlight off what it lacks. Enterprises need four things in a mobile device: security, ecosystem partners, integration capabilities, and support.
It's all about security
Mobile devices are ubiquitous, and that means they're being used for work. While an increase in mobile use in the workplacecreates a security risk it can be mitigated by making good hardware and security choices.
"Apple is favored by enterprises because of the tight ecosystem control that Apple exerts, over the
To understand why the Pixel isn't the new enterprise golden child we only need to consider what the businesses truly want in a mobile device. Unfortunately for Google it's not all great cameras, bright blues, and headphone jacks.
What the enterprise wants
To be fair, there are some features of the Google Pixel that will make it a good choice for businesses—but those perks aren't enough to take the spotlight off what it lacks. Enterprises need four things in a mobile device: security, ecosystem partners, integration capabilities, and support.
It's all about security
Mobile devices are ubiquitous, and that means they're being used for work. While an increase in mobile use in the workplacecreates a security risk it can be mitigated by making good hardware and security choices.
"Apple is favored by enterprises because of the tight ecosystem control that Apple exerts, over the
